Introducing... the New Logo!
I’m beyond excited to finally share the new Byte Size Treasure logo, color scheme, and custom-made fonts! This rebrand has been a long time coming, and I couldn’t be happier with how it better reflects the heart of my business.
Why the Change?
My old branding had been around since 2014, with only a few small tweaks over the years. A full redesign had been on my mind for ages, but I am my own worst critic when it comes to design. Nothing ever felt right. But as my business evolved—especially over the past few years—I knew it was finally time to take the plunge.
Finding the Right Direction
From the start, I knew I wanted a new logo that truly captured the spirit of Byte Size Treasure—what it stands for and what I love about it. While the life preserver in my old branding had a nice nautical theme, it didn’t feel personal enough. Sharks, on the other hand, have become a huge part of my brand and my mission, so including one in the new logo was a no-brainer.
But even then, the redesign was a struggle. I spent so much time second-guessing myself, trying to make everything feel just right. The turning point? My Save the Sharks enamel pins. The design choices I made for those pins—bold, fun, and full of personality—ended up being the stepping stone I needed to finally crack the logo. That was the "aha!" moment where everything clicked into place.
A Mission That Matters
Byte Size Treasure has always been about more than just cute ocean-themed art. I want to educate, inspire appreciation, and emphasize the importance of ocean conservation. This new look captures that spirit in a way that feels authentic and me.
I can’t wait for you to see more of this new branding in action, and I hope you love it as much as I do!
